I went to the #InsideIntercom Dublin event at the Olympia yesterday and it couldn't have been more well timed with my final project.
All the talks were very well done and I especially enjoyed Elizabeth McGuane's talk about Content Strategist's and writer's and what value they bring to a start-up and product design. Michelle Fitzpatrick and Jillian Wells spoke about system models versus mental models and why they are important.
The last talk of the night was by Paul Adams about why the next generation of start-ups won't build apps. Below the image represents the business on the right, the customer on the left, and they way the two meet and interact is through an interface. But that interface isn't necessarily an app or a screen as one might think. Today technology is so widespread and popular and it is almost impossible to get through the day without coming into contact with some sort of app or Apple owned screen, people forget that an interface doesn't have to be screen-based. The interface is the point of contact and it can be a shop that the producers goes through in order to reach his customers. Going back to the basics. So an interface can take any shape or form and doesn't always have to be a screen.
Throughout the night it was mentioned that people do the same things all the time and don't tend to come up with new things to do. Therefore, designers design new methods/ ways of doing the same things and these methods are better, cheaper and easier. This goes back to me thinking about my major project and reminds me not to panic and try to think of something new that hasn't yet been discovered to solve a problem that has yet to be solved. I don't want to reinvent the wheel, but rather help improve and make it better.
COMMENTS